Cause Marketing: Partnering with Food Bank of Alaska to Fight Hunger

Cause marketing is more than just a business strategy—it’s a way to create lasting change in your community while strengthening your brand. At Food Bank of Alaska, we believe in the power of partnerships to end hunger across our state.

When businesses integrate giving into their operations, they not only support those in need but also build customer loyalty, enhance brand awareness, and boost employee engagement.

Why Your Business Should Get Involved

Partnering with Food Bank of Alaska is an opportunity to make a real impact while growing your business. Here’s why it matters:

• Make a Difference – Every dollar raised helps provide nutritious food for Alaskans facing hunger

• Strengthen Your Brand – Consumers are more likely to support businesses that give back

• Engage Your Team & Customers – Cause marketing creates a sense of purpose and strengthens connections with your community

• Trust & Transparency – As a 501(c)(3) nonprofit with over 45 years of experience, Food Bank of Alaska is committed to responsible stewardship of resources

Creative Ways to Partner

Looking for ways to make an impact? Here are some simple yet effective ways your business can support hunger relief in Alaska:

Donate a Percentage of Sales

Give back with every sale! Choose a product or service and commit a portion of proceeds to Food Bank of Alaska. Customers and members love knowing their purchase is making a difference. 🤎

Round-Up at Checkout

Small change, big impact! Encourage customers to round up their total at checkout, with the extra cents going directly toward fighting hunger.

Sponsor a Community Event

Gain visibility and make a difference by sponsoring events like Thanksgiving Blessing or Anchorage Restaurant Week—critical initiatives that support thousands of Alaskans.

Host a Fundraiser

Get your employees and customers involved! Matching gift campaigns, social media fundraisers, or in-store donation drives are great ways to rally your community.

Launch a Co-Branded Awareness Campaign

Collaborate with us on a marketing initiative that highlights your commitment to fighting hunger while encouraging public participation.

Let’s Feed Alaska, Together!

Here’s the framework to get started:

1. Choose an initiative that aligns with your business values

2. Set clear goals and timelines for your campaign

3. Promote your partnership through social media, in-store messaging, and email campaigns

4. Celebrate the results with your customers and employees—showcase the difference you’re making!

Ready to Partner? Let’s Talk!

Join us in the fight against hunger and create a campaign that benefits both your business and the community. To explore cause marketing opportunities, contact:

• Katie Schrooten, Marketing and Communications Manager
• Phone: 907-222-3121
• Email: media@foodbankofalaska.org